
To apply for rich pins, you will need to: Add site metadata, Validate, and Apply for Rich Pins.įor WordPress users, I recommend to simply use Yoast SEO plugin to enable metadata on your posts. The one I use most is the Article Rich Pin for my blog posts. There are 4 types of Rich Pins: App, article, product, and recipe Pins.
Plus, your chances at getting clickthroughs increases drastically when you set up Rich Pins. They contain important metadata pertaining to the pin that cannot be changed, unlike with Pin comment descriptions.ĭespite a pin being repinned multiple times, all the vital information pertaining to what that pin is about will stay constant and true. What are Rich Pins? Rich pins contain more information than just regular pins. This applies for the most-part if you have a website or blog. Your visitors should know what you do and what you are passionate for in your life and artist career, as it helps them have a better understanding of who you are as an artist, and not just as another name on a computer screen. When someone stumbles upon your Pinterest profile, they are more likely to follow you if your profile is professional and well-branded. Pin a lot of content so that viewers know you are active.
Brand your pins and boards appropriately. Use keywords in your Profile Name and Description so people can find your profile when they search using relevant terms. Use a professional photo of yourself or your logo. If you want to truly grow your Pinterest Account for your art business, you will need to set up a professional-looking profile. Set Up Your Pinterest Profile for Success! That account had only been started 1-2 weeks prior.įor any new artist, Pinterest is an amazing tool to speed up growth of your art business by attracting new art followers and even sales.ġ. I have started a new account before on Pinterest with less than 5 followers and still had pins take off (50+ repins per day). When it comes to promoting on Pinterest, you don’t need a big following to go viral at all. All it takes is timing and the right pinner to come along. Its virality component: You can pin something to Pinterest, and even if you’ve forgotten about, months later it can suddenly go viral. 72% of Pinners use Pinterest to decide what to buy offline. According to : 87% of Pinners have purchased a product because of Pinterest. Pinterest is a visual search engine: Pinterest is another way besides Google for your content to be exposed to potential readers and shoppers. Why Promoting on Pinterest is so Important